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2018, 02, v.15;No.82 48-56
新闻态度研究述评——大众传播与话语分析双视角
基金项目(Foundation):
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DOI: 10.13564/j.cnki.issn.1672-9382.2018.02.007
摘要:

以往新闻传播领域对新闻态度的研究主要聚焦媒体生产与受众接受,但较为忽略作为态度载体的新闻报道;媒介通过话语建构塑造"事实",新闻文本受到话语分析者的重视,分析框架虽多样,但没有突显新闻实践中的态度塑造特点。大众传播学与话语分析对新闻态度的研究各有特点,但仍有空白。本文认为应结合大众传播学对新闻态度的认识及话语分析对语言中态度意义的理解,从而构成针对性解决新闻文本态度塑造策略问题的双视角研究框架。

Abstract:

In this review, we will find that the previous studies on news attitude in journalism and mass communication pay more attention to the production of news by media institutions and the reception of news by audience, but meanwhile relatively neglect the text of news report, and do not sufficiently explain how attitude is built and therefore exists in a news text. On the other hand, it is indicated that the "fact" made by media is actually discursively constructed, and therefore news texts also draw concern of discourse analysts. But with various theories and methodologies, researches of news discourse analysis neglect the features of news attitude. Based on the different characteristics and the gap existed in the researches in communication and discourse analysis, this review suggests that an integration of the two perspectives should be considered to help identify the attitudes in news text, and answer the strategy of news attitude construction in news reports that fi nally builds a "news reality" and infl uences audience.

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(1)“铺垫效果”(priming effect),也译为“预示效应”“导引效果”“显化效果”“底色作用”或“准备作用”,心理学多译为“启动效应”(刘海龙,2004:54-60)

基本信息:

DOI:10.13564/j.cnki.issn.1672-9382.2018.02.007

中图分类号:H030

引用信息:

[1]徐琳瑶,向明友,董敏,等.新闻态度研究述评——大众传播与话语分析双视角[J].中国外语,2018,15(02):48-56.DOI:10.13564/j.cnki.issn.1672-9382.2018.02.007.

发布时间:

2018-03-15

出版时间:

2018-03-15

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