中国外语

本研究以德国主流媒体关于中国碳达峰碳中和（简称“双碳”）的新闻报道为研究对象，采用定量与定性相结合的方法开展生态话语分析，旨在揭示德媒在报道“双碳”议题时的话语特征与生态取向。研究发现，德媒“双碳”报道在话语类型上聚焦问题与行动，轻政策宣示；在新闻议题上以经济和政治视角为主，以环境视角为辅；在生态取向上总体呈现出生态有益性，赞扬中国在生态环境治理、能源结构优化、国际气候合作等方面的努力与成就，充分肯定中国为全球气候治理贡献的实践经验与发挥的示范效应，但在经济和政治领域，对中国的煤炭利用、政策执行以及气候外交战略等表现出一定的生态破坏性取向。对此，中国应精准把握德媒报道特点，积极扩大传播范围，构建特色“双碳”话语体系，以进一步增强在国际气候传播中的话语权。

This study conducts an ecological discourse analysis of German mainstream media reports on China's "dual carbon"(carbon peaking and carbon neutrality) goals,employing a mixed-methods approach to examine their discursive characteristics and ecological orientations.Findings reveal that German media coverage prioritizes challenges-and action-oriented narratives over policy announcements,foregrounds economic and political perspectives while downplaying environmental dimensions,and generally exhibits an ecologically beneficial orientation—recognizing China's efforts in ecolo gical governance,energy transition and global climate cooperation.However,it also displays a tendency toward ecological destructiveness in discussions of China's coal use,policy implementation and climate diplomacy.In response,China should tailor its communication strategies to the features of German media reporting,expand the scope of communicative actors,and develop a distinctive "dual carbon" discourse system to further strengthen its voice in international climate communication.